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| While you have likely adapted and enhanced your inquiry communications plan in response to changing student behaviors, have you taken the time to assess your search program? Not only whom you purchase, but why and when you do, and how you choose to communicate with them? If you haven’t, now’s the time. To be effective, you need to evolve your search. |
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If you have a reach beyond your primary market and you are using only one model to inform your search purchases, you are not being effective in pinpointing the right students in all of your markets.
In order to be heard today, you need a coordinated, integrated, multi-touch plan that uses multiple approaches.
We’re recruiting a marketing-immersed generation… college recruitment is just one slice of the marketing they are receiving. How does your message stand out?
One out of four students today doesn’t realize she/he has to reply in order to receive more information from you. When your direct mail piece or e-mail interests them, almost nine in 10 will go online rather than “respond.”
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