RuffaloCODY's Enhanced Search Strategies (ESS℠) provides you with the best possible
strategic solution for search results at an affordable price.
Enhanced Search Strategies
We begin your search by first building a "predictive model" using Logistical Regression Analysis based on
application trends for the last three years. Students are then run through the model and assigned a score.
Based on this score, we will recommend the appropriate search technique. The outcome defines where you have
been successful, where you haven't been successful, and where you could be successful.
ESS℠ combines elements of modeling, electronic search, telesearch, and direct mail to help you search more efficiently. Let RuffaloCODY's proven strategic method improve the results of your search.
Search the Right Students
RuffaloCODY's predictive modeling and strategy for meaningful list purchase helps you identify those
students who are the most likely to move further through the admissions funnel, cutting back costs from
the beginning.
Appeal to this generation. Using direct mail outreach, text message, telesearch and innovative electronic
communications, your team at RuffalCODY will create powerful messages to gain student's attention.
Search Successfully: Maximize Enrollment Minimize Waste, and Save Money.
Cut back on costs and see better results with RuffaloCODY's predictive modeling and tactical communications
throughout the recruitment cycle.
LIST PURCHASE
We will work with you to make sure you are making the most of your list purchase. In addition, we can take on the role of purchasing your lists for you, giving you complete freedom from this time consuming aspect of search.
DIRECT MAIL
Graphic design, writing, and production of your search mailing or use of your current supplies.
- Segmentation and targeted messages
- Optional: De-duplication of your files with each search list and inquiry list
- Management of production, printing, distribution, and data entry of your direct mail
- Unique log-in information for each student printed directly on the mail piece allowing students multiple roads to inquiry.
E-SEARCH
A critical part of any search, RuffaloCODY will coordinate your e-search with your direct mail campaign, resulting in maximum coverage, minimal costs, and higher response rates. Our e-search services include:
- A creative team that will work with you to keep your branding consistent
- Delivery through our Rel@y e-mail system
- Tracking and reporting of results according to your specifications
The combination of targeted e-mail and direct mail is crucial in a successful search campaign, and we are
pleased to be able to offer both of these important tools.
TELESEARCH
RuffaloCODY's statistical analysis helps you identify which candidates you want to contact to increase your response rate. Utilizing our innovative and inexpensive TeleSearch program you can engage typical non-responders in your active recruitment campaign.
Learn more about TeleSearch.
TEXT MESSAGE
Our text messaging capabilities allow students to respond to your search in a new way. Students are
provided 'texting' information through direct mail and e-search providing them an additional channel to
respond.
For more information about RuffaloCODY's Enhanced Search Strategies, please contact our office at
1-800-756-7483 or complete a Request for Information form.
