RuffaloCODY Qualification
 

Predictive Modeling
 
You are constantly being asked to do more with less...and less...and less. As you strategize to reach greater efficiencies with limited resources - while still enrolling the best and brightest students for your institution - Predictive Modeling can successfully direct your efforts at key conversion stages in the recruitment cycle.
 
STEP 1. BUILD THE MODEL
The modeling process begins with an extensive analysis of up to three years of internal historical data. Depending on the outcome you are attempting to affect, the model can be developed to accurately predict conversion at different points in the recruitment cycle for example, from inquirer to applicant.

Potential Model Types:

  • Search Prospect to Inquiry
  • Search Prospect to Applicant
  • Inquiry to Applicant
  • Inquiry to Enroll
  • Applicant to Enroll

Sample: Internal Data Characteristics

  • Initial Source Code
  • Anticipated Major
  • Gender
  • Test Scores
  • GPA
  • Extracurricular Activities

External Geodemographic Data

  • Household Income
  • House Value
  • College Degree
  • Advanced Degree
  • Population Density
  • Median Family Income

Benefits of Predictive Modeling

  • Increase enrollment
  • Improve response rates from Search
  • Remove records that historically do not respond, thus reducing overall expense
  • Identify new markets with like-populations
  • Increase inquiry-to-applicant conversion rate
  • Raise admitted-to-enrolled yield rate
  • Enhance ability to "shape the class" by reaching specific sub-objectives (eg diversity, quality, financial)
Predictive Modeling  
 
 
 
Predictive Modeling
STEP 2. REVIEW FINDINGS
Once the model has been developed and tested for validity, your RuffaloCODY account executive will review the findings with you to ensure your understanding of and agreement with the results. Our goal is then to partner with you in determining strategy and to develop tactics for successful enrollment results.

STEP 3. DETERMINE STRATEGY AND DEVELOP TACTICS
Predictive Modeling helps take the "guesswork" out of strategically planning your recruitment efforts. The results of the model offer statistically significant findings on which to base your recruitment decisions and target your messages. A primary goal in developing the model is to have 90% of the students reaching the desired outcome identified from with the top 40% of the records run through the model. This finding helps to focus efforts on those segments most likely to reach the desired outcome. The benefit to you is a more efficient use of both financial and human resources, focusing on those students most interested in your institution.

Many institutions report substantial cost-savings because they can, with a high level of confidence, identify students who historically fall into the lower 60% of the population and design less costly methods of communication for this less-likely cohort.

To learn more about these or any RuffaloCODY enrollment management services, contact us at 800-756-7483 or submit a Request For Information form.

Register for an online demonstration of our Predictive Modeling.

 
RuffaloCODY | 65 Kirkwood North Road SW | P.O. Box 3018 | Cedar Rapids, IA 52404 | 800.756.7483
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