Phonathon programs are under increasing pressure to raise more money and provide more donors as the need for funding in higher education continues to rise. And with new technology and lower contact rates working against productivity, proper planning in a comprehensive phonathon program is more important than ever. The Phonathon Manager's Planning Handbook, the new book by Jason Fisher and Anthony Arrington, takes an in-depth look at planning a top-notch phonathon program.

Jason and Anthony break down all the key components of phonathon planning, including caller training, segmentation, scripting, caller recruiting, pledge fulfillment, statistical forecasting, data integrity, and call center policies. Published by CASE, The Phonathon Manager's Planning Handbook is the first and only comprehensive book on higher education phonathons and is a must-read for annual giving professionals looking to give their program the edge.

Testimonials
"Move your calling results from good, better to best! This is the guide to start building your program’s success"--Charlene Sauer, The University of Iowa Foundation

"A must-read for all phonathon managers and their supervisors!"--Dr. Samantha Church, Spring Hill College

"Successfully blends business pragmatism with effective caller management techniques."--Sarah Grosvenor, Williamette University

To purchase click here.

For more information, contact:
Jason Fisher
319-892-0376
jason.fisher@ruffalocody.com