Targeted Audience

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The RuffaloCODY Planned Giving ID program offers a comprehensive approach to identify Planned Giving prospects.

Specific Audience Applications

Annual Fund Donors

  • Conduct giving history analysis
  • Segment donors from non-donors
  • Identify relevant touch points
  • Target appropriate Planned Giving instrument

Donors Identified Through Data Append

  • Conduct giving history analysis
  • Overlay wealth data append
  • Segment donors to include high potential/low affinity
  • Target appropriate Planned Giving instrument

Newsletter Follow-Up

  • Conduct giving history analysis
  • Conduct newsletter response analysis
  • Segment donors from non-donors
  • Segment based on response
  • Presentation based on type of newsletter response
  • Target appropriate Planned Giving instrument