Robert Heil

Associate Vice President and Senior Consultant,
Enrollment Management Services
Round Rock, TX
robert.heil@ruffalocody.com

Robert joined RuffaloCODY in 2008, bringing with him over 12 years of progressive management experience in enrollment management and marketing. Before coming to RuffaloCODY, Robert served as Assistant Vice President for Enrollment and Strategic Marketing at Abilene Christian University (TX), where he managed enrollment for undergraduate, graduate, adult education, and online degree programs. Robert was also heavily involved with institutional marketing, research, alumni recruiting programs, retention plans, and financial aid.

Under Robert’s leadership ACU experienced a period of important growth and the highest enrollment in the institution’s history, while increasing both the academic quality and diversity of the entering class. Much of this growth was attributed to a new recruiting plan based upon innovative targeting and communication strategies—a plan that included the utilization of RuffaloCODY services.

Robert possesses a broad base of knowledge and experience in all areas of enrollment management, as well as in helping universities achieve their strategic enrollment goals. As a former client, advisory board member, and now consultant, he has a strong passion for higher education and firm belief in the services RuffaloCODY provides.

His work with predictive modeling, market segmentation, and targeting strategies was published in the Journal of Marketing for Higher Education. He is a frequent writer and presenter for publications and conferences for the American Marketing Association, the Council for the Advancement and Support of Education, the Council for Christian Colleges and Universities, and other professional organizations. Robert resides in Texas.

Contact Robert toll-free at 1-800-756-7483 or via e-mail at robert.heil@ruffalocody.com.