The Association of Healthcare Philanthropy (AHP) has led the way to easing the stronghold that federal government regulations created by passing HIPAA rules. As an active force in healthcare legislation and policy guidance, AHP leaders and members have helped legislators understand the impact of those guidelines. Recently, AHP President and CEO William C. McGinly discussed his concerns and outlook with RuffaloCODY Senior Vice President and Senior Consultant Timothy Logan. RuffaloCODY is committed to providing ethical, professional fundraising services to healthcare organizations and supports the efforts of AHP, and the industry expertise provided by Bill McGinly. Click below to hear his comments.
What role has AHP played with current privacy guidelines as it relates to fundraising?
Is there a risk that the federal government will revise or revoke current guidelines for fundraising based on current issues?
If legislation changes and ‘Opt-In’ language is adopted (vs. Opt-Out) what impact do you foresee in the ability of organizations to fundraise?
How does AHP advocate the practical need for support vs. the perceived expectation of privacy?
Do you believe the intended benefits of HIPPA regulations (ensuring patient privacy in an age of digital communication) outweigh the unintended costs (layers of bureaucracy, jeopardized fundraising efforts, and hampered research for some organizations)?





