TARGET THE RIGHT STUDENTS

• 32% of your inquiry pool makes up more than 85% of your enrollment. You should engage that third more comprehensively, rather than include everyone in your campaign.
• Your inquiry pool isn't your only source for potential applicants. A significant portion of your potential applicant pool can come from search non-responders who simply chose not to respond traditionally. We can pinpoint exactly which segments of this group make the most sense to include in a campaign. Additionally, we can conduct a highly focused new senior search to enhance your pool with the strongest potential applicants.