Are you questioning the relevance and effectiveness of search in your recruitment strategy? Wondering if you could be more efficient in your communications plan?
Like many enrollment leaders, Lisa Knodle-Bragiel, Director of Admissions at Linfield College in Oregon, was doing just that.
“Three years ago, I had all but given up on search. Our response rate had dwindled through the years to an all-time low of 1%. We had tried everything–well-crafted search letters, professionally designed brochures, and outsourcing the handling of our search mailing. What we had not tried was RuffaloCODY. Convinced that I would see both results and overall cost savings, I gave them a try. My results were beyond satisfying. The first-year response rate was above 9%, second year was above 10%. More than that, our inquiry-to- applicant conversion rates were higher than for any other primary source! Today, my inquiry numbers are up. My application numbers are up. Better yet … the right kinds of students are applying for our college: my academic profile is up!”
Together we reframed Linfield’s approach to search and their inquiry communications strategy. The results? They increased their percentage of enrollees originating from search sevenfold.
How did Lisa work with RuffaloCODY to reverse the trend? Find out at our upcoming webinar:
Linfield College Case Study: Reviving Search, Revising Strategy
Wednesday, October 5, 2 p.m. EDT
