One result of the unraveling of the Admissions Funnel is that institutions are taking a more aggressive approach to seeking applications. When students aren’t “obeying” funnel rules, it’s one proactive thing you can do. It’s relatively easy to inflate applications; getting them complete and getting those students admitted, enrolled, and retained, not as much.
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How does our approach help you achieve real enrollment growth?
It’s targeted.
Our approach is about facilitating the process for your “right fit” students. It’s a precisely coordinated, multi-channel campaign that includes phone, direct mail, email, and applications online and in paper (that are not embellished inquiry cards.)
It allows you to put the relationship first.
Leave the logistics of the application-seeking process to us
and focus on cultivating relationships with the right students
as identified by the campaign. Better relationships result in stronger yield.
It keeps each staff member informed of the status of his or her potential applicants.
Staff receive regular reports directing them to who’s applying and when, and who’s unsure and why. From encouraging an enthusiastic applicant to addressing the specific concerns of an on-the-fencer, your counseling staff will be more effective.
It keeps your finger on the pulse of your potential applicant pool.
Know, don’t guess, how many of these students intend to or are considering applying, and gauge how your staff is managing those pools. Regular reports track staff progress in interacting with identified potential applicants throughout the campaign.
Learn more about our application campaigns, attend a webinar, or contact us.
