Enrollment Strategy Profiler (ESP)

RuffaloCODY’s Enrollment Strategy Profiler (ESP) is the most powerful targeting tool you’ll find in enrollment today.

ESP incorporates the strengths of both predictive modeling and qualification to help you reach your enrollment goals while controlling costs. By assigning an ESP score to each student in your inquiry pool, you’ll soon be able to identify high- and low-profile students as well as specific target segments. This approach is exclusive to RuffaloCODY and allows you to redirect your recruitment efforts to the students most likely to convert.

Partner with RuffaloCODY, and we can help you identify the 25% of your inquiry pool that will make up 85% of your enrollment. Our goal is to make sure that the right students ─ those who are more likely to enroll ─ end up in your applicant pool.

[How It Works]
An ESP score is assigned to every individual in your inquiry pool by overlaying RCQ attitudinal data collected directly from the student with historical trend data from predictive modeling.

As the chart illustrates, two dynamic regions emerge out of the overlay of historical data and current interest: the high profile inquirer group and the low profile inquirer group.

[Cost Savings]
The accuracy of ESP is stunning. On average, the high profile inquirers represent only 25% of your inquiry pool, but typically 85% of your enrollment. Conversely, the low profile group represents over 75% of your inquiry pool, but only 15% of your enrollment.

Institutions spend the majority of their recruitment budgets on low profile inquirers. It is essential to identify these inquirers early in the recruitment cycle to cut back on unnecessary costs to achieve your recruitment goals.

[ESP Enrollment Matrix]
A more detailed breakdown of ESP scores shows how you can identify additional sub-groups for whom you can develop very specific targeting plans using the right combinations of your direct marketing tools.

Bread and Butter
- High historic probability and high interest
- Approximately 60% of enrolling students come from this group.

Aspirers
- Low historic probability and high interest
- Approximately 12% of enrolling students come from this group.

Settlers
- High historic probability and low interest

Historic
- High probability, interest level unknown
- If you use stand-alone qualification, you will miss this high propensity sub-group.

No Interest
- Regardless of historic probability, inquirers are no longer interested and typically don’t apply or enroll
- If you use predictive modeling alone, you’re wasting 25% of your resources trying to recruit these non-enrollers.

Lookers/Drainers
- Low historic probability and low interest
- This group represents 40% of your inquiry pool.
- 1% of enrolling students come from this group
- Save up to 50% of your typical costs by eliminating this group from outreach!

By working with the best in the business and shifting your recruiting strategies, you’ll be able to save money, develop targeted one-to-one communication plans, and see improved results when it comes to enrollment.