Inquiry Management
The research:
- By the summer before senior year, 29% of students in a given inquiry pool are no longer interested in the institution, and they make up less than 5% of enrollment.
- The 10% most interested at that same point in time will make up over half of enrollment.
- One-quarter to one-third of parents report that it is they, not their child, who have responded to a school’s communications.
Our philosophy:
- If we know that not all inquiries are equally interested, why recruit them all in the same way?
- Pinpointing the students most interested in your message and/or most like the students who have previously enrolled provides you meaningful direction in where and with whom to deploy your resources.
- Knowing who is no longer interested in your message provides opportunity to reallocate the resources you would normally spend on them.
Our approach:
- Assessing the real-time interest of students in your pool through a survey conducted via phone and online.
- Identifying the decision factors unique to each student so you and your counseling staff can tailor your messaging to and conversations with them.
- Assessing the historical propensity to enroll of each inquirer to further refine your communications plan.
“RuffaloCODY gives our admissions staff almost ‘a can’t miss’ method for prioritizing our pool.”
─ Matthew Krov, Executive Director, Institutional Enrollment, Austin College
Read more about Austin College’s success here.
