Inquiry Management
RuffaloCODY’s inquiry management services will help you make smarter decisions on how to effectively communicate with students who have expressed interest in your institution.
Given the fact that 25% of your inquiry pool will make up 85% of your enrollment, our services are designed to make sure the right students – those who are more likely to enroll – end up in your applicant pool.
We offer two different options to help you manage your inquiry phase: Enrollment Strategy Profiler and RuffaloCODY Qualification.
ESP
RuffaloCODY’s Enrollment Strategy Profiler (ESP) is the most powerful targeting tool you’ll find in enrollment today.
[How It Works]
ESP is an approach exclusive to RuffaloCODY and combines the strengths of both predictive modeling and qualification to help you reach your enrollment goals while controlling costs. An ESP score is assigned to every individual in your inquiry pool. That score is determined by the amount of interest expressed by the student and historical trend data from predictive modeling.
Two groups emerge: the high profile inquirers and low profile inquirers. The accuracy of ESP is stunning. On average, the high profile inquirers represent only 25% of your inquiry pool, but typically 85% of your enrollment. Conversely, the low profile group represents over 75% of your inquiry pool, but only 15% of your enrollment.
“I wouldn’t start a recruiting year without RuffaloCODY’S ESP.”
─ Tom Mikowski, Dean of Admissions, Aquinas College
Read more about Aquinas College’s strategies here.
RCQ
RuffaloCODY Qualification (RCQ) is the most well-established and researched targeting survey offered in today’s recruiting marketplace.
By identifying high-interest inquirers early in the recruitment cycle, RCQ enables you to focus enrollment efforts on high-propensity students, saving money and freeing up staff time ─ all with greater organization and efficiency.
On average, only 8% of an inquiry pool has a high level of interest. But these high-interest inquirers typically account for over 50% of your enrollment. With RCQ, the volume of your inquiry pool will decrease while its accuracy will be enhanced. This will allow you to focus your efforts and build effective one-to-one communication plans.
“RuffaloCODY gives our admissions staff almost ‘a can’t miss’ method for prioritizing our pool.”
─ Matthew Krov, Executive Director, Institutional Enrollment, Austin College
Read more about Austin College’s success here.
PLUS
RuffaloCODY PLUS enhances your inquiry management program by allowing highly personal communication driven by individual student responses. With PLUS, our Creative Services team will develop a personalized, e-communication campaign based on answers to key questions in the qualification survey. This is truly a one-to-one communication campaign that delivers the personal and relevant information students expect in the digital world.
