Targeted Outreach
Through targeted writing and design, our Creative Team will capture your institution’s unique image and reflect it through the print and e-mail packages that fit your needs. You can choose any combination of channels:
- E-mail campaigns
- Direct mail
- Text messaging
- Fulfillment
By using our Predictive Model, we’ll also show you which communication channels will be best for different populations in your search pool.
“When we’re focused on recruiting here at Colgate, it’s helpful to work with someone who knows the field and can help us determine the best avenues for search purchases and communication strategies.”
─ Karen Giannino, Senior Associate Dean of Admission, Colgate University
[Telesearch]
Research shows that the despite advances in e-communication methods, the telephone remains an integral part of your recruitment strategy. RuffaloCODY has 20 years of telephone recruiting experience, and our innovative and inexpensive Telesearch program allows you to get real-time responses and engage typical non-responders in your campaign.
Based on your institution’s needs, we use our inquiry card to verify demographic information, confirm interest indicators important to your institution (major, athletics, etc.), and provide inquiries to you faster than traditional search methods.
Our work with Telesearch thus far has resulted in great success. We are producing average response rates of 23% and as high as 30% through this tool!
