A Strategy for Search “Not-Yet” Responders
Our in-depth research shows that today’s students do not understand why they should reply via a search campaign in order to learn more about your institution. RuffaloCODY’s sophisticated search models will help you identify which non-responders you should continue to recruit, because while they are not replying, they may very well be listening.
The Admissions Stream, our concept of today’s enrollment management environment, recognizes that we have moved from an institutionally-directed recruitment process to one that is student-driven: students do not need to rely on institutions to provide information, and therefore they will not necessarily behave in the traditional ways.
Appealing to this Digital Mindset by offering multiple ways to discover an institution and facilitating engagement rather than focusing solely on response means you can influence more of your right non-responders to officially inquire or apply at some point later in the cycle.
