Enhanced Search Strategies
- Nine in ten interested students today will “respond” to a search mailing by checking the school out online, not by completing the reply card.
- Of applicants who were included in a search campaign, six in ten did not respond to that campaign, and, of those, 75% didn’t even open an email.
- When evaluating response rates, they are 3.5% higher when an institution utilizes three avenues of communication (direct mail, email, and phone) as opposed to just one or two of those avenues.
Our philosophy:
- The end point of an effective search today must be about application, not just inquiry.
- Enhance purchases in areas similar to those with which you have previously had application success; reduce purchases in areas that are not.
- Appeal to the Digital Mindset of students today and adapt to the way they are approaching their college search.
- Predictive Modeling. Four search models, based upon your unique geographic markets.
- Multi-channel communications. Multiple communications channels to amplify your message.
- Comprehensive creative services. Cutting-edge creative to pique the interest of today’s students.
- Targeted Non-Responder Strategies. Identifying and developing a strategy for your “top” not-yet-responders.
“We have incredibly talented IT, college relations and admission staffs, but we didn’t have the available staff members or infrastructure to do a comprehensive search campaign. I think that’s the situation in which many institutions of our type find themselves.”
– Nan Davis, Vice President for Institutional Enrollment, Austin College
Read more about Austin College’s partnership with RuffaloCODY here.
